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A theme is definitely the soul of an event. Whether attendees remember the theme or understand the meaning behind is often an indicator of an event’s success. The insurance industry puts a lot of stress on self-improvement. For a large-scale conference, the 101 team took inspiration from the Book of Poetry, “make gradual progress from days to months”, hoping to inspire attendees to reflect on the event theme.
The event came alive from a flying phoenix
"Progress from days to months, spread wings like a phoenix" was the event theme as a motivation to the attendees. With perseverance, days of progress will bring good results after months, leading to sky high success like a phoenix spreading its wings.
We used a phoenix as the main image to symbolise a rebirth from the ashes, rising above and working towards glory, encouraging all insurance workers that after the financial hit from the pandemic, things will go back to the right course now.
The phoenix made the event come alive and, more importantly, served as a visual motivation to all attendees.
The Bagua Map
While a photo backdrop is a crucial part of an event, making an informative one adds more value. To match the traditional Chinese style of the event, we created a Bagua map showing
the 5 personal qualities of an insurance worker: perseverance, calmness, optimism, eagerness and confidence.
A performance to reinforce the message
We used 3 songs as the backbone and let the event committee bring out the event message to the audience in form of a concert. We also gathered a professional audio production team to record and remix the songs, making the performance one of a kind.
“Make gradual progress from days to months”
Type of service: Conference
#insurance #conference
An unforgettable event theme
RESULT
"Progress from days to months" also serves as a reminder to event planners like ourselves. While the whole event planning was a race against time and required diligence, being able to see the smiles and enjoyment under the masks is the greatest satisfaction we could ever ask for.
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