Targetted to male audiences, 16 days event are executed in 6 different beaches, pier and street during 2012 summer
The promotion concept:
Invite the target customers using the provided props (sunglasses and beach ball) to take
some jumping photos. We provided the photo retouch service to the customers and send them back the photos in 21: 9 ratio for their usage in facebook cover photo
Tailor-made wooden sunglass tray
Promotion team invited people to play game on beach.
Distributing tailor-made sun umbrella to people for brand building